Is SEO Right For You?
In July 2007 Google was the largest search engine on the
planet, controlling more than 65% of the online searches.
With
more than 200 million searches per day, gaining exposure on the
Google search engine is essential for any business serious about
success in 2008 and beyond.
Google is not only a
profitable source of qualified prospects for nearly any
business imaginable, but ranking in the top 5 positions for
a competitive keyword phrase establishes credibility and
market leadership
- when a website visitor sees your website at the top of
Google they assume that you are one of the leading companies
in that space.But with such large traffic volumes
and opportunity for profit, the online landscape, in
particular search engine optimisation, is becoming
increasingly competitive and will soon become unaffordable
for most businesses.
SEO Will Soon Be Unaffordable For Most Businesses
Forrester Research, a leading online research company,
estimates that e-commerce sales will reach $228 billion
in 2007 and $316 billion in 2010, or 13% of all retail
sales.

With so much profit available in nearly all online markets,
the competition is becoming so fierce that most
businesses will find it financially impossible to compete online.
Now, like radio, TV and
informercials in decades past, there exists a unique
opportunity for businesses to achieve top 5 rankings in
Google, and profit from the ample website traffic available
every second of every day.But as each day passes,
and larger corporations become aware of the critical
importance of top rankings on search engines, it becomes
more and more difficult to achieve a top 5 ranking and keep
it.
It is now more important than ever to establish a
presence online. Once you have secured your ranking in
Google it is far easier to keep that ranking than to try and
rank from scratch.
Understanding the True Value of SEO
Search engine optimization (SEO) is the process of securing a
top 5 ranking in Google, the leading search engine, for
competitive keyword phrases.
A competitive keyword phrase is a word or group of words that
most people use to search for the product or service you offer.
These keyword phrases are usually expensive in pay-per-click
advertising, costing upwards of $2 per visitor.
Be Careful When Choosing A SEO Agency
Due to the fierce competition on Google, ranking your
website requires the service of an
experienced
search engine optimisation agency that has achieved results not
only for other clients, but for themselves as well.
One of the biggest issues that holds most businesses from
implementing an SEO campaign is that it will take an investment
of time of between 3 and 12 months and an investment of capital
of between $5,000 and $20,000 before a top 5 ranking is
achieved. |